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21 Surprising Best Link Building Strategies Used by Pros
How to Build Links That Will Actually Move the Needle
Are you looking to improve your website's ranking in search engine results pages (SERPs)? Link building, an integral part of search engine optimization (SEO) can help you achieve this goal. By acquiring backlinks from other websites, you can signal to search engines that your content is authoritative and valuable, leading to higher rankings.
However, not all backlinks are created equal. Some links can actually hurt your website's ranking if they come from low-quality or irrelevant websites. That's why it's important to focus on building high-quality backlinks from reputable sources.
Here are 21 surprising best link building strategies used by pros:
1. Create High-Quality Content
Creating high-quality, informative, and well-written content is the foundation of link building. When other websites find your content valuable, they are more likely to link to it. Focus on creating content that is relevant to your target audience and provides unique insights or perspectives.
2. Guest Post on Other Websites
Guest posting is a great way to get your content in front of a wider audience and earn backlinks from high-quality websites. Reach out to other websites in your niche and offer to write a guest post on a topic that is relevant to their audience.
3. Broken Link Building
Broken link building involves finding broken links on other websites and reaching out to the website owners to suggest replacing the broken link with a link to your website. This is a great way to earn backlinks from high-quality websites that are already relevant to your niche.
4. HARO Pitches
HARO (Help A Reporter Out) is a service that connects journalists with sources who can provide expert insights for their articles. By signing up for HARO, you can receive daily emails with queries from journalists. If you have expertise in a topic that a journalist is writing about, you can reach out and offer to provide a quote or interview in exchange for a backlink to your website.
5. Link Roundups
Link roundups are blog posts or articles that feature a collection of links to other websites. By submitting your website to link roundups, you can earn backlinks from high-quality websites that are relevant to your niche.
6. Blogger Outreach
Blogger outreach involves reaching out to bloggers in your niche and asking them to review your product or service in exchange for a backlink. This is a great way to get your website in front of a wider audience and earn backlinks from high-quality websites.
7. Social Media Engagement
Social media engagement is not a direct link building strategy, but it can help you build relationships with other websites and influencers in your niche. By sharing your content on social media and engaging with others, you can increase the chances that they will link to your website.
8. Infographic Creation
Infographics are a great way to present complex information in a visually appealing way. By creating high-quality infographics, you can earn backlinks from other websites that want to use your infographic on their own website.
9. Video Marketing
Video marketing is a powerful way to connect with your audience and build backlinks. By creating high-quality videos, you can earn backlinks from other websites that embed your videos on their own website.
10. Local SEO
Local SEO is important for businesses that want to rank higher in search results for local searches. By optimizing your website for local SEO, you can earn backlinks from local directories and websites.
11. Public Relations
Public relations (PR) can help you earn backlinks from high-quality websites. By getting your company featured in the media, you can increase the chances that other websites will link to your website.
12. Unlinked Brand Mentions
Unlinked brand mentions occur when other websites mention your brand name but do not link to your website. By reaching out to these websites and asking them to add a link to your website, you can earn valuable backlinks.
13. Competitor Backlink Analysis
By analyzing your competitors' backlinks, you can identify opportunities to build backlinks from the same websites. This is a great way to find high-quality backlinks that are relevant to your niche.
14. Link Building Tools
There are a number of link building tools available that can help you find and acquire backlinks. These tools can save you time and effort by automating the link building process.
15. Paid Link Building
Paid link building involves paying other websites to link to your website. While this is a controversial practice, it can be an effective way to build backlinks from high-quality websites.
16. Link Exchanges
Link exchanges involve exchanging links with other websites. While this is a common practice, it is important to avoid link schemes, which are designed to manipulate search engine rankings.
17. Directory Submissions
Directory submissions involve submitting your website to directories. While this is a common practice, it is important to avoid low-quality directories that can hurt your website's ranking.
18. Social Bookmarking
Social bookmarking involves submitting your website to social bookmarking sites. While this is a common practice, it is important to avoid spamming social bookmarking sites, which can hurt your website's ranking.
19. Article Marketing
Article marketing involves writing and submitting articles to article directories. While this is a common practice, it is important to avoid submitting low-quality articles, which can hurt your website's ranking.
20. Press Releases
Press releases can be a great way to earn backlinks from high-quality websites. By issuing a press release about your company or product, you can increase the chances that other websites will link to your website.
21. Webinars and Podcasts
Webinars and podcasts can be a great way to build relationships with other websites and influencers in your niche. By hosting a webinar or podcast, you can increase the chances that other websites will link to your website.
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